Hey Telemarketers – Price Isn’t The Issue

A while back I saw an ad on LinkedIn that caught my eye and decided to try and sign up for a service. I didn’t end up filling in the all the online forms required both because I was lazy and because halfway through I stopped seeing the value add of the proposed service.

What happened next was a barrage of calls to my cell phone and to my home phone number, stating that they needed some additional information to complete my application. I ignored them thinking it would go away.

Earlier this afternoon while I was swimming around in the piles of working my desk, my cell rang and it was a blocked phone number. Thinking that it would be a client call, I picked up. Horrible mistake. It was one of the reps from the service I had half signed up for, stating that they needed to confirm a few things. So they went on asking about my business and why I was interested in marketing, and pitched me their services. The whole time I zoned out and thought about when they would try to close the deal. It’s fascinating to me and I should have told them I wasn’t interested but curious flo got the best of me.

They kept going on about their services and then finally said that a platinum life-time membership would cost $X and the tier below that would cost $Y.

I said I wasn’t interested in making a decision today but I would review the material to see if I want to join as a member. She then said they don’t “go back and forth with non-members” and said this is an opportunity of a lifetime. So if it’s that important I would want some time to make a decision, right?

She insisted on closing some sort of deal today and kept lowering her price and the services associated with each price – which I thought was fine – less $$$ less services. It got to a point where I was just irritated. You want me to put money down today, won’t let me do my research, make it sound like you’re a doing ME a favor by lowering your price, and say I can’t call back?

It’s not a matter of price. She was right, the last deal she got to was $99 (down from closet to $1000), and she even said “$99 is nothing”, saying I could get access to services for a full year. If I don’t even know what services you provide (as in i can’t see it before I buy it), then how do you supposed I would hand over my credit card details? $99 is still money, and all entrepreneurs have learned to be careful with money the hard way. So lady, if I can’t prove the value you are providing, then sorry – I’ll have to send you on your way.

Yahoo Buys Tumblr – What’s So Newsworthy?

Great – Yahoo buys an old blogging platform for an extreme premium. What’s so newsworthy?

I am a user of Tumblr.com, hosting several of my blogs on there.  I have seen my limited amount of free time shift from being spent on Tumblr, to being spend on Pinterest.com.

For those of you that were users of Tumblr and are now a user (or even addict) of Pinterest, you will understand that blogging has now essentially become very visual for the majority of people. Our attention spans are continually shrinking, to a point where an interface that allows you to see 8 photos on the screen in comparison to one photo on the screen at one time makes huge difference.

Here’s what I’m talking about:

Pinterest.com (user: FashionSpread)

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and here’s Tumblr.com

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User engagement with blogs have changed since Tumblr first came onto the scene. They caught the first wave of visual blogging, and users spent hours scrolling on their newsfeed to see beautiful photos. 

Pinterest then came along and literally one-upped Tumblr, with an even more user-friendly interface that allows the audience to see more visuals on the screen at the same time. Their new ‘discovery’ features are also fantastic – making it easier for users to connect with and follower others. 

So if I had to choose where to spend my $1.1 billion, I would probably use it to buy Pinterest instead (they are probably worth more than that if Tumblr has a $1.1 billion price tag). 

Note: I am a sample size of ONE, so would love to hear how others have been rationing their time across multiple social media platforms. 

My BCBG Shopping Experience – The One Flaw

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You can do everything right and have one flaw; one flaw is all it takes for a customer to remember you for a very long time, and tell 100 people about it. 

They won’t be telling everyone about how great the service was and all the good things you did, they would be telling everyone about that ONE flaw.

So I went shopping at BCBG for a dress to attend a wedding tomorrow (last minute I know) for one of my best friends. The whole shopping experience was fabulous and the salesperson was very attentive but didn’t come across as pushy (all positives). I eventually decided on a bright lime yellow dress and a gold cuff and went to pay at the register. The salesperson asked for my information for her private sales list so she could contact me for events and private sales; I gave her the information and waited as she wrapped my items.

She gave me the smallest bag out of all the bags they had. I just bought a nice dress and an accessory and I expected a garment bag to protect the dress. Of course the price tag of the dress isn’t as high as what I would be paying at Gucci or Louis Vuitton, but it’s definitely past the point of handing me a small paper bag with my dress rolled up in it.

See how I just told all of you about the one flaw of my shopping experience? 

The devil is in the details, and every touch point matters.

Humour: Bloomberg Businessweek Condenses Business Books into Haikus

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Probably one of the most hilarious things I’ve come across. I read the latest issue of Bloomberg Businessweek on my iPad last night and discovered the “Etc.” section, where they boil down entire business books into 5,7,5 Haiku form. 

I have been telling a lot of my peers that I have almost stopped reading business books altogether because the gist of the book can be summarized into one sentence. With so many other channels and materials fighting for my time, it’s hard to allocate a few hours to read a book each week anymore. 

I also can’t figure out why people still buy these books if you can learn the most important lesson by either reading the back or reading the inside cover. There are a few gems out of the thousands of business books that get published each year, but I would really suggest shortening the book down to what REALLY needs to be in there. 

For current and aspiring business book authors out there, you probably want to aim to write a book that adds more value and can’t be summarized in 5,7,5.

Porsche Designs Phones, Clothing, Eyewear and Home Accessories

Did you know that? Up until yesterday I only knew about the P’9981 Blackberry, designed by Porsche Design Group.

As I flipped through the latest issue of VOGUE China on my iPad, one of the ads caught my eye. The bag design was slick and chic in white leather; the ad highlighted the changing forms and functions of the bag by using twin models to show how you can use the bag in 2 different ways by changing the length of the handle. 

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This would be a brand leveraging its brand power in a totally different field (in this case, luxury sports cars) and transferring that brand recognition and quality into new product line expansions. Definitely interesting to see that they design clothing, phones, and even eyewear from their design studio.

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Visit http://www.porsche-design.com to learn more if you’re interested.

 

We Promise You Will Be On Time For That Meeting: Glowbal Promises a 45-minute Lunch

I wish I had stopped to take a photo but I was in a hurry to get to my patio spot to enjoy the rare sunshine.

I walked past Glowbal Grill yesterday afternoon on my way to lunch and saw a sign that said “45-minutes in-and-out or it’s on us”. Please note that I am recalling this from memory so I might not have it word for word, but the gist of it is that they promise you won’t be late getting back to work. 

I think it’s great – since everyone is in a hurry but would also like to enjoy lunch. Having that guarantee that lunch will be served on time will help to attract more office workers to eat at the location. You know when marketers ask what’s your ‘unique value proposition’? This would be something I consider to be unique and also solves a need for potential customers. This makes me want to eat at Glowbal for lunch versus a neighbouring restaurant.

That said, I haven’t been to lunch there so I wonder how the experience is like and if they deliver on the 45 minute promise?