I’ve noticed several improvements to the Pinterest interface, all targeted at helping the user navigate the enormous amount of information available on their platform (how many hours do YOU spend scrolling through an insane amount of photos on Pinterest?)
They make it so easy to discover new content that was previously totally unknown to you. For example, if you “repin” a pin, they immediately tell you who else repinned this and which other boards you should check out – a great way to build an online community and link users to each other.
Today as I was repinning to my FashionSpread Pinterest account I got a message like this:
Thanks Pinterest – for continually making my user experience easy. That’s the key word. If you want to build a service that people will stick to, love, and talk about (in a positive way), make their lives easier.
If you are in any way making life more complicated for them because you want to build something “cool”…I’m sorry, but you’re not going to be in business very long.