A Life Lesson I Learned from Photography

I very recently decided to pick up photography both as a hobby and as a potential additional service for my marketing agency.

I’ve been running around taking photos of anything and everything, pestering my friends with various shots to ask for advice on how to take better photos and what lens I should invest in for a robust photography kit.

As I began to see snapshots of my life through the camera lens, I saw that different lens captured slightly different versions of the same thing, in different tones, contrasts, colour hues, etc.

I suddenly had a very cheesy, yet positive and uplifting thought.

Life is beautiful, it really just depends on what lens you choose to use.

The same event can mean happiness or worry for different people. We all know one person who is super positive regardless of what happens they manage to find something good about the situation; and the other, who always feels like the sky is falling (and not just falling, but very probable to land directly on top of them. Just them.)

So, sift through your thoughts today as you journey on through your day and notice how you are reacting to situations. Does an event really warrant you to be worried for the whole day? Do you really need to be stressed out about the job next week (it’s happening next week! Not in the next minute!)

You experience what you LET yourself experience, so change your perspective and don’t try to change the situation and you will see how easy it is to find happiness. 

HAPPY FRIDAY!

 

 

 

 

Entrepreneurship – Getting Past Yourself

Though I would not call myself a serial entrepreneur, I have often encountered the question: “How do you get started on a new business or project?” As a refresher, I have started 3+ businesses in the past in different industries (Finance, Fashion, Marketing) and rebranded, turned around, or built 3 non-profits as well (in the areas of adults with disabilities and female empowerment).

It is one of the most frequent questions I get at events, and honestly, you just starting DOING things and see what sticks. Debating over the best course of action is great, once you have developed say 2 – 3 options, and thought of the worse case scenario of what could happen if sh*t hit the fan, you just need to get out and start trying things.

I recently watched a Tony Robbins video clip where he reiterates the same concept, you just have to come up with and try as many approaches as possible until you find one that succeeds. Easier said than done because most people stop when they fail ONCE; they are so easily deterred I’m amazed that anything gets done in this world.

So here are my key steps to “getting started”:

  1. Note down all the brilliant ideas you have in a notebook
  2. Go talk about it with a few of your closest friends and get their opinion
  3. Go talk about it with a few prospective clients or users of your product/service and see what they say
  4. Take this feedback and strategize on what can be improved, what’s the minimum viable product you can throw out to the market to get some in-market feedback.
  5. Make sure you have a “testing fund” cap. For me it’s somewhere around $2000. If I can’t make anything happen with that amount, or even test for operations and logistics, then at least you tried. Don’t dump money into an idea that’s not showing any action after you exhaust your testing fund. If you do get any positive signs, it might be worth your while to keep testing – the decision is up to you.
  6. Produce the minimum viable product, launch it and observe the market reaction.
  7. Make changes based on the feedback and keep doing more rollouts.
  8. Repeat until you are successful.

Most people stop at step 2 or 3, because of what their friends or prospects tell them. Keep in mind the point is for you to gather information to see HOW you can make your idea work. Most of the time the market doesn’t know what it needs, or how much they are willing to pay for it, until the option to purchase the item is available.

So just get out there and start doing. Only once you get the ball rolling can you experience momentum, so crucial to giving you the good vibes of success to fuel your passion forward. If you fail, well, it’s time to pull out your notebook and try out another idea.

I challenge you to test out all the possibilities you’ve been thinking of.