You want your customers to have an opinion about your product – whether they hate it or love it. You probably want it to be the latter but either way, a middle of the road product is exactly that – going nowhere. Stagnant. Nobody gives a sh*t.
Here are a few brands I rave about:
– my gel nails (no joke) I get at least one compliment on it per day. I spend $40 and I can keep my nails, No chipped nails, for one full month.
– Zara: the best brand to integrate fast fashion trends into your wardrobe, whether it be casual or work wear. Yes I work as a stylist, no Zara is not a designer label, and yes I tell everyone it’s my favorite store.
– The Truffle meatball spaghetti at The Italian Kitchen on Alberni Street. Enough said.
– Pinterest. Admit it we can all stay on there for days scrolling through photos if we didn’t have to do more “life” things like eat, work and sleep. (Luckily for me a lot of my work is on social media).
From my examples above, evidently my passion lies in food and fashion; the key idea is you want your brand to energize your customer – when they talk about you their eyes come alive, they do an incessant amount of hand waving as they talk and tell everyone from their mom to their friend’s friend about how great you are.
Is it doing that?