Should I Stay Or Should I Go?

A sudden wash creativity some evenings ago had me pondering about store layout and design. We think of places and shops where the design intentionally initiates a quick turnaround of customers whilst others make the extra effort to keep the customer in store – the longer they stay, the more they spend. 

SHOULD I STAY? 

 
The perfect example of this would be IKEA. While there are emergency exit signs through the store, shall you dare to deviate from the planned route you are likely to stand confused and lost amongst the aisles. 

Therefore we trudge slowly along, following the yellow arrows, ooo-Ing and aaaahhhh-ing as we take in all the designed kitchen and bedroom showrooms, unconsciously picking up various items we “need”.

You always end up spending a slightly (or much more) unexpected amount, and this is where the design evidently assists in boosting sales. 

SHOULD I GO? 
  

I see this most often in restaurants – think Ramen. 

Usually ramen shops are designed to be small and cozy; the chairs aren’t intended for comfort, the spacing between tables isn’t intended for privacy – sometimes you find yourself sharing a communal table with several other people or groups. If you want to stay longer and have a conversation with friends, this isn’t exactly the ambiance you are looking for. 

Usually there are two factors at play here: pricing and operations. A ramen meal would be considered at the lower end of the meal cost spectrum, leading to an incentive for the shop owner to turn as many tables as possible – at low(er) prices, you are banking on making money by doing volume. 

At a “high-end” restaurant where you are paying $150 per person for a meal, you usually feel like you can stay and chat over a 5-course meal, a few glasses of wine, a decadent dessert and a cup of tea or espresso to complete your meal. 

So when you dream up your next business, think of how your strategic elements will affect your relationships with your customers – should they stay or should they go? 

Who’s Going to Stop YOU? 

The question isn’t who’s going to let me; it’s who’s going to stop me.

There are many things that once seemed impossible until you did it. Yes – YOU did it. 

A 6-hour hike, a promotion, negotiating a raise, lose 10 pounds, start and grow a company…whatever it is, the only thing stopping you from getting it done is you. 

 

Sales Success Tip: Pitch Outside The Box

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There are always standard ways to do things in any industry, so when you take it one step further, people notice.

Case in point, my agency was asked to quote for a website redesign project. I knew my relatively small website design portfolio would be my weakness. My specialty is in social media marketing and brand building, so what could I do to show the client we are the best choice?

Let’s take it one step back and consider the standard quoting practices. It’s usually a short summary of what the client is looking for (project scope) and then a bunch of numbers (the budget) to tell the client what they have to pay for deliverables.

I like showing my client prospects what we can do for THEM, something relevant to them and not a portfolio of our other works – because who cares? It’s not relevant to their profitability or brand. So I created a mock up design of the landing page I envisioned for the client’s website redesign and provided a brief competitive analysis illustrating why I chose that specific branding direction for the client.

Usually mock ups are not provided until after contract signing, but who cares about the standard way of doing things? I care about how I can make the client remember us and notice that we work harder and take their project more seriously than our competitors. It worked and we left a positive impression with the clients.

Key takeaway? Do more than what’s required, go further than needed, and show people you truly care – it will make a difference in your success in the long-term.